Copy, visual and landing page for MSF campaign, by refugees side
I developed, together with Latte Creative's team, naming, payoff, body copy, key visual and the landing page concept for Doctor Without Borders’s Italy protest action to take the migrants side against EU blocks and walls.
We have been asked to find an appropriate and strong campaign name, that could become the claim of an international movement and, at the same time, could be straight understood by an Italian audience.
“Not my Europe” is the voice of a European citizen that speaks in first person, on behalf of an international community, who wants to take the distances from the EU policymakers.
“Not my Europe” is the voice of a European citizen that speaks in first person, on behalf of an international community, who wants to take the distances from the EU policymakers.
I WORKED FOR Doctor Without Borders Italy
I DID naming / payoff / body copy / landing page concept and information architecture
I DID naming / payoff / body copy / landing page concept and information architecture
I WORKED WITH latte creative
International and Italian press release
http://www.huffingtonpost.it/2017/03/25/not-my-europe_n_15605986.html
http://www.huffingtonpost.it/2017/03/25/not-my-europe_n_15605986.html
http://www.amnesty.eu/en/news/press-releases/eu/human-rights-in-the-eu/sixtieth-anniversary-of-rome-treaty-eu-must-recommit-to-human-rights-1032/#.WPzwYFPyiuU
